Everything will be fine again ...
Who would have thought that in the end of the 1950's Germany would have grown to the world's second largest economic nation right behind the USA? At that time economics minister Ludwig Erhard set the political course for the later called economic miracle. For German population this time herald the end of the post war period. Looking forward and operating creatively in times of crisis will bring success much earlier.
With this portfolio - an homage to the 60's - proxenos wants to convey that old values like loyalty, trust and quality are ranked first and available at a fair rate. Especially in these economically difficult times a process of rethinking is essential within the advertising industry. Service orientation and commercial success of clients need to reign supreme. No matter of the size of the clients business - agency vainness is highly inappropirate.
For proxenos real success means that clients are pleased sustainably, that businesses remain solid through our advertising strategies and that even benefits are being increased. This is how cooperative alliances are established hence long lasting liaisons are possible. For proxenos this too is of special worthiness in this fast moving society.
In this spirit proxenos does not bemoan the loss of „the good old times when everything was better“ but rather look into the future positively because „everything will be fine again“. Or „why not make it fine together“?
The team of proxenos and its in-house film production workflow pictures are looking forward to having the opportunity to get to know you soon.
Yours sincerely
Peter Grandl
Executive Director